Diageo commits $150m to Scotch whisky investment programme – FoodBev Media [Video]

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Diageo will invest $150m over the next three years to fund a whisky investment programme in Scotland, which aims to promote Scotch whisky to global consumers.

This investment will pay for the construction of a new Johnnie Walker facility in Edinburgh – which will act as the hub for Diageo’s operations in Scotland – and the …

The new Johnnie Walker facility will also act as a visitor experience centre for tourists, which will showcase the whiskies from the company’s Glenkinchie, Cardhu, Caol Ila and Clynelish distilleries.

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