Allie X introduces a pivotal character from her forthcoming Super Sunset EP in the “Not So Bad In LA” video. The innovative hitmaker announced plans to document her Los Angeles experience with a new collection of work last month. “Four years ago, I moved to Los Angeles and my life was forever altered. This record chronicles the ups and downs of living in the City Of Angels, the magic of falling in love and the utter madness one feels trying to make it,” she declared in a teaser. It will also introduce fans to a variety of alter-egos including one the siren has labeled the young Hollywood Starlet. “She obviously represents the Hollywood dream, the glamour of this city and also all of the confusion and sadness that comes with it, but she’s always camera-ready,” she explained. This is increasingly evident after watching her new video, which dropped today (August 9).
“The young Hollywood Starlet arrives to Los Angeles when a strange transformation begins to take shape,” Allie wrote to describe the plot. Set in a wasteland, the budding star channels Old Hollywood glamour while posing around burnt-out cars and abandoned trailers. Rocking a classic red lip with a blue dress and matching cat eye glasses, she shines brightly with untapped potential in the desert. In another scene she showcases a platinum bob and penciled on eyebrows, which is equally arresting. However, things take a turn as the city’s aura begins to change the aspiring icon. Donning a nightmarish veil that distorts her appearance, it seems to imply that something darker is right below the beautiful surface. The end result is undeniably captivating and perfectly captures the brooding anthem’s vibe.
Watch the twisted video up top and revisit her other new song, “Focus,” below!