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Audi India business back on track, sees heightened demand in festive season, Auto News, ET Auto [Video]

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In 2019, Audi India had sold 4,594 units, a decline of 29 per cent from 6,463 units it had sold in 2018.
In 2019, Audi India had sold 4,594 units, a decline of 29 per cent from 6,463 units it had sold in 2018.

NEW DELHI: With its business back on track having "moved out of the pandemic", German luxury carmaker Audi sees heightened demand as the festive season in India peaks on the back of pent up demand and its new products, according to a top company official.

The company is witnessing increased footfalls at its showrooms although it has not reached pre-COVID levels, while it is also gaining a lot of traction in online customer interactions.

"As we have moved out of this pandemic in terms of business, of course, the number of cases is still growing, but by and large the business is back on track and so are the customers," Audi India Head Balbir Singh Dhillon told PTI.

In terms of operations, he said, "The most important thing for us is that the network has to work, …

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