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Connor Slocombe From Eagle River, AK Wins The 2017 National Odor-Eaters® Rotten Sneaker Contest®

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NEW YORK, March 28, 2017 /360WiseNews/ — This year seven participants from across the country worked hard to stink up their shoes for a chance to win the national title at the Odor-Eaters Rotten Sneaker Contest held at Ripley’s Believe It Or Not! Times Square.  The regional winners admitted to wearing no socks, stepping in slop of all sources, and even claimed it was just their “sweet girly essence”, but only one pair of sneakers out-stunk them all and they belonged to 12-year old, Connor, from Eagle River, AK.

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/8030451-odor-eaters-rotten-sneaker-contest-2017/

For more than 40 years, the Odor-Eaters Rotten Sneaker contest has celebrated kids’ active lives – that is, the truly offensive-smelling footwear resulting from so many of the things kids like to do! Today, kids from all over the U.S. look forward to showing off their foul-smelling sneakers for a chance to win a trip to New York for the national competition. This event is the ultimate test – the worst of the worst – and each year demonstrates how smelly kid’s sneakers can get while they’re doing what they enjoy.  This year’s contestants had to work hard to win over the judges because our veteran panel knows what it takes to win this competition.  Our professional judges include NASA “Master Sniffer” George Aldrich, Chemical Specialist for NASA space missions, and Rachel Herz, Ph.D., an expert and author on the psychology of smell. Our newest judges, Greg Mocker from WPIX 11 and Buck Wolf from the Huffington Post were up for the task as they joined the other experts this year.

This year Connor was the grand prize winner of $2,500, out-stinking other contestants including Shannon Winckler (Wheaton, IL), Kailyn Casiano (Rutland, VT), Nora Sheirbon (Denver, CO), Vito Mendez (White Sands, NM), Braylon Guy (Aurora, Colorado), and Stone Lowe (Bristol, CT). The champion confessed that his sneakers got dirty and smelly because he steps into a lot of animal poop on his aunt’s farm.  He also loves fishing and camping which gets him into a lot of stinky situations. Keep Reading

Business Outfitters By Lands’ End Wins Gold At American Advertising Award For WorkWear Campaign

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“Strength Defines Us” Campaign Featuring Employees Wins Top Honor at AAF Madison ADDY Awards and Advances to Regional Competition

 

DODGEVILLE, Wis., Feb. 27, 2017 /360WiseNews/ — Business Outfitters by Lands’ End has won a gold ADDY Award from the American Advertising Federation Madison, an organization committed to the development of the advertising, marketing and communications community in the greater Madison area, for its “Strength Defines Us” campaign. The compelling campaign visuals and video were developed for the Lands’ End WorkWear Collection, which features apparel for tough jobs like construction, warehouse work and more. The American Advertising Awards is the advertising industry’s largest and most representative competition to recognize the best in creative excellence in advertising.

The dynamic winning campaign visuals and video featured Lands’ End employees in WorkWear apparel, portraying the story of the real people who use the line every day. The finished product captured the simple yet dynamic story behind the Lands’ End maintenance team, what quality means to them and how they take pride in what they wear to work every day and how they do their jobs. Built around the workers themselves, the campaign created a lifestyle concept using authentic personal stories to forge an authentic customer connection.

“It’s an honor to be recognized by the American Advertising Federation Madison for our team’s creativity in developing a campaign that is near and dear to all of us at Lands’ End,” said Joe Ferreri, senior vice president, Lands’ End Outfitters. “This award presents a unique distinction because it comes from our local Madison community for a campaign that features our very own employees and the hard work and dedication they bring to their jobs at Lands’ End every day.” Keep Reading

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