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360WiseMedia Among Digital Scouting’s Top 100 Social Media and Marketing influencers in December 2017

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One of the most exciting spaces – in my opinion – is the marketing and social media industry. Technology has changed the way we communicate and interact with customers – especially with social media.

I have been following the top 100 social media and marketing influencers and thank them for the insights they share and the inspiration they provide to professionals in other industries.

One note: I personally have no influence on the ranking – a neutral algorithm calculates who has the most impact online. So all fame and blame belongs to the algorithm.

Dr. Robin Kiera 

CLICK HERE FOR THE LIST 

OMRON to Introduce E5CD/E5ED Temperature Controllers Which Automatically Adjust Temperature like Skilled Workers Using AI for Production Sites, First Time in Industry (*)

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KYOTO, Japan, March 30, 2017 /360WiseNews/ — OMRON Corporation (TSE: 6645, ADR: OMRNY) will introduce on April 3, 2017, “E5CD/E5ED Temperature Controllers” to automatically adjust temperature parameters of heaters and others using AI that used to be done by skilled workers at production sites and “E52-CA xx AY S xx Temperature Sensors for Packaging Machines.”

OMRON will showcase the “E5CD/E5ED Temperature Controllers” and “E52-CA xx AY S xx Temperature Sensors for Packaging Machines” at the “2017 International Food Machinery & Technology Exhibition” to be held at Tokyo Big Sight from June 13 to 16.

(Photo1: E5CD/E5ED Temperature Controllers
http://prw.kyodonews.jp/prwfile/release/M102197/201703230211/_prw_PI1fl_2ZobErLL.png)

(Photo2: E52-CA xx AY S xx Temperature Sensors for Packaging Machines
http://prw.kyodonews.jp/prwfile/release/M102197/201703230211/_prw_PI2fl_JO25x72o.png)

The newly released E5CD/E5ED Temperature Controllers include OMRON’s unique temperature adjustment algorithm. The E5CD and E5ED automatically adjust temperature parameters that until now skilled workers have been doing based on experience and intuition in response to production status changes, including production items and materials compounding.

At today’s production sites, multi-product production makes manufacturing highly complicated. This accelerates production transfer to emerging countries for optimally located production, leading to product defects and lower productivity resulting from worker skill shortage. Especially in the molding and packaging processes, temperature adjustment required when production items change is not properly done. To avoid quality loss that is caused by temperature, the equipment operation speed slows down and inspection work takes more time at the expense of productivity. Keep Reading

National Electronic ID Program Revenue to Exceed $54 Billion Between 2016 and 2021 With 3.2 Billion Chip-Based National eID Cards in Circulation

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DENVER, March 30, 2017 /360WiseNews/ — Leading digital identity analyst firm, Acuity Market Intelligence, forecasts that the global market for National Electronic ID (eID) programs will exceed $54 billion in revenues between 2016 to 2021. During the forecast period, Asia will account for more than 60% of all cards issued as the number of countries issuing National eID cards increases from 124 to 136.

Acuity’s report — “The Global National eID Industry Report: 2017 Edition” — projects that from 2016 to 2021, 3.2 billion chip-based National eIDs will be issued by 103 countries while 485 million National ID cards will be issued by 33 countries that integrate biometrics into non-chip based card programs.

According to Acuity Market Intelligence Principal, Maxine Most, “Just as adoption of chip-based ePassports created a global platform that has driven worldwide adoption of Automated Border Control eGates and Kiosks, growth of chip-based National eID programs is creating a foundation for national, regional, and ultimately global trusted authentication infrastructures that will drive expansion of eGovernment services and integration of commercial services like banking and payments.” Keep Reading

Vanguard Integrity Professionals Announce Vanguard Administrator™ Helping To Reduce The Chance Of Security Breach

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Implement the most stringent Security and Compliance programs available.

LAS VEGAS, Feb. 22, 2017 /360WiseNews/ — Vanguard Integrity Professionals is pleased to announce the immediate availability of its Vanguard Administrator solution available across its enterprise-wide cybersecurity software suite.  Vanguard Administrator™ saves time and money by simplifying and automating security administration tasks. Administrator enables enterprises to operate with reduced headcount and improved security, while increasing workload.

  • Can your Cybersecurity tools help you implement the most stringent security and compliance programs AVAILABLE for your Security environment?
  • Can your security tools enable less technical staff to perform security administration that would normally take hundreds of hours to implement?
  • Can they easily handle increased workloads and complex administration of your enterprise environment?
  • Vanguard’s powerful automation features drastically reduce your administration time and costs, so your security team can handle workloads that are more complex.
  • Vanguard provides rapid discovery and repair of issues before they become a disaster for you, your team and organization.
  • Identify, isolate and notify your security team of risks found so you can take the appropriate corrective actions.
  • Identify problems quickly and eliminate human error.
  • Reduce time and improve quality security administration and analysis, ultimately reducing the chance of a security breach within your enterprise.
  • Safely and accurately maintain security policies, keeping you and your fellow executives out of trouble.
  • Vanguard’s comprehensive automation features dramatically reduce time and cost allowing your security team to handle more complex security emergencies.

“Vanguard is committed to continual advancement of our cybersecurity products and solutions, especially when the risk to critical enterprise data is so high,” said Brian Caskey, chief marketing officer at Vanguard.  “We continue to enhance and improve our already high-performance solutions.  Vanguard’s powerful Administrator™ solution satisfies regulatory compliance requirements by providing significant reporting and data mining of access and authority on Large Enterprise Systems. Additionally, Administrator provides security staff with complete understanding of their security environment.”

Key Takeaways

  • Ease of creating reports without knowing a proprietary command syntax.
  • Ability to generate commands without knowing specific command syntax, via user-friendly menus.
  • Ability to generate thousands of commands for mass updates, savings reflected in productivity and reduction in time required to manually type the actual command syntax.
  • Vanguard Administrator’s functionality allows administrators to use the solution without any required training.
  • Ability to invoke other Vanguard products natively from the Vanguard Administrator Main Menu.

For a complete description of Vanguard Cybersecurity solutions, visit www.go2vanguard.com.  Keep Reading

STUDY: 98 percent of shoppers have been deterred from completing a purchase because of incomplete content

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Episerver’s “Reimagining Commerce” report shows online shoppers have high expectations for e-commerce listings and more

IRVINE, Calif., Feb. 21, 2017 /360WiseNews/ — Ninety-eight percent of shoppers have been dissuaded from completing a purchase because of incomplete content, according to a study released this month by Episerver, a leading provider of a single platform to smartly manage digital content, commerce and marketing in the cloud.

The survey of more than 1,100 consumers underscores the necessity of delivering complete and accurate content in the e-commerce landscape, and the findings show that brands are lagging when it comes to their digital experiences. The “Reimagining Commerce” report found that 98 percent of consumers have been dissuaded from completing a purchase because of incomplete or incorrect content, with nearly a third (32 percent) of consumers being dissuaded every time. Further, over a third of shoppers (35 percent) feel brands do a poor or very poor job of customizing the online shopping experience, with just 7 percent believing that brands do this very well.

The report also found many consumers expect personalized content as part of their online shopping experience, with nearly two-thirds (59 percent) reporting interest in personalization. According to Ed Kennedy, senior director of commerce at Episerver, while some brands are meeting online shoppers’ expectations, many others are failing to personalize the experience in the way customers want.

“Just as a poorly designed storefront or cluttered displays can deter shoppers from a physical store, a website or mobile app with lackluster content can turn off consumers and in many cases, discourage them from making a purchase,” said Kennedy. “Our study shows consumers really care about content when shopping online, not only the quality and accuracy, but also how it’s delivered to them. Complete and accurate content is now table stakes, and brands looking to go above and beyond must consider personalization.”

The report also shows consumers appreciate customized experiences outside of their online shopping experience. Forty-three percent of customers reported being open to customized in-store experiences, and 44 percent are interested in brands customizing coupons to them based on their location.

For additional insights into the behavior and expectations of consumers shopping online, download the report here.

About Episerver
Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud™ combines Keep Reading

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