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BREAKING: Non-Invasive Prenatal Testing (NIPT) Market by Instruments (Ultrasound, NGS, PCR, Microarray), Consumables, Method (FCMB, cf-DNA), Application (Trisomy, Microdeletion, Genetics, Rh factor) & End User (Hospital, Diagnostic Labs) – Global Forecast to 2021

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NEW YORK, April 6, 2017 /360WiseNews/ —

The global non-invasive prenatal testing (NIPT) market is projected to reach USD 2.88 billion by 2021 from USD 1.35 billion in 2016, at a CAGR of 16.4% from 2016 to 2021.

The major factors driving the growth of this market include the growing preference for non-invasive techniques over invasive methods, rising focus on reimbursement for NIPT, launch of new and advanced NIPT products, and increasing maternal age (associated with growth in the risk of chromosomal abnormalities in babies). Furthermore, untapped emerging markets are expected to offer potential growth opportunities to players operating in the NIPT market during the forecast period.

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By product, the non-invasive prenatal testing market is segmented into consumables and instruments. In 2016, the consumables segment accounted for the largest share of the market. The high demand due to the recurring requirement of consumables as compared to instruments is a key driver for the growth of this product segment.

On the basis of method, the market is segmented into ultrasound detection, biochemical screening tests, fetal cells in maternal blood tests, and cell-free DNA in maternal plasma tests. The ultrasound detection segment dominated the market in 2016. However, the cell-free DNA in maternal plasma tests segment is expected to grow at the highest CAGR. This is mainly attributed to the increasing demand for cf-DNA based techniques in NIPT testing and rising government initiatives to provide prenatal services.

On the basis of application, the market is segmented into Trisomy, microdeletion syndrome, and other applications. Trisomy commands the largest and fastest-growing application segment of the global market in 2016. This is attributed to factors such as increasing maternal age and rising incidence of chromosomal abnormalities. Keep Reading

Vectrus Ombudsperson Wins International Compliance Award

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COLORADO SPRINGS, Colo., April 5, 2017 /360WiseNews/ — Vectrus, Inc. (NYSE: VEC) announced that Jennifer McPherson, Ombudsperson, received the Compliance Officer of the Year, EMEA at the 2017 Women in Compliance Awards held in London, U.K. on March 30, 2017.

The Women in Compliance Awards celebrate the successes and achievements of female compliance professionals from across the corporate spectrum worldwide and recognizes the achievements of women within the compliance and regulatory industry.

“It is an honor to receive this award, given the caliber of nominee on the shortlist for consideration,” said McPherson.  “This is a bright moment for our program and could not have been achieved without the collective effort of everyone involved.”

Vectrus is committed to ensuring it has effective ethics and compliance programs across the globe. The company’s programs provide oversight and leadership to help ensure that Vectrus operates with the highest ethical business standards. In 2016, Chief Legal Officer, Michele Tyler was honored with the Chief Compliance Officer of the Year award.

“Jennifer is richly deserving of this award.  We are delighted that the Women in Compliance Awards recognized the valuable contributions and leadership Jennifer brings to the Vectrus compliance department,” said Michele Tyler, Vectrus chief legal officer.  “Our effectiveness as a compliance team must evolve with new challenges, and as the center of our compliance operations in the Middle East, Jennifer is instrumental in the continued development of our program.” Keep Reading

Wilhelmina adds Nicki Minaj, undisputed Queen of Rap, to Celebrity Division

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NEW YORK, March 29, 2017 /360WiseNews/ — Wilhelmina, the world’s leading talent and model management agency, is pleased to announce renowned recording artist Nicki Minaj as the newest addition to its successful Celebrity Division. Ms. Minaj joins Wilhelmina after making history for the most Billboard Hot 100 hits of any female artist in chart history.

Minaj, a six-time American Music Award winner, ten-time BET Award Winner, three-time MTV VMA winner, and ten-time Grammy Award nominee, joins Wilhelmina’s diverse roster of emerging and established talent.

Wilhelmina will drive Minaj’s influence in the fashion and beauty space through world-class styling, editorials, carefully curated campaigns, and endorsement deals with the agency’s large global network of top clients.

“We’re thrilled to work alongside Nicki Minaj and her team. She is a style pioneer and an icon,” said Bill Wackermann, Wilhelmina’s CEO. Keep Reading

L’Oréal Paris Debuts New Voluminous Mascara Campaign: The Original

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Diane Keaton, Julianne Moore and Debbie Harry, Among Others, Join Together to Celebrate America’s #1 Mascara

NEW YORK, March 7, 2017 /360WiseNews/ — Lashes speak volumes in L’Oréal Paris’ new campaign celebrating the brand’s iconic Voluminous Original Mascara. Called “The Original,” the campaign brings together a diverse range of talent – from L’Oréal Paris spokeswomen, actresses Diane Keaton, Julianne Moore, and models Barbara Palvin and Soo Joo Park to Blondie frontwoman Debbie Harry and transgender model and trans rights activist Hari Nef. All personalities featured have a unique perspective on original style, breaking rules and staying true to themselves. The first piece of the “The Original” integrated campaign will air as a television commercial beginning today across networks.

“We are excited to bring together trailblazing individuals in celebration of the mascara that women have loved for over 25 years. They each embody the essence of Voluminous Mascara – originals who continue to be fresh, creative and confident,” says Tim Coolican, President, L’Oréal Paris USA. “With this campaign, we want to encourage everyone to embrace their originality, take chances and make a statement, whether they have used Voluminous Mascara for years or are discovering it for the first time.”

“The Original” showcases subjects across a wide range of ages, backgrounds, industries and experiences, all with varying points of view on what makes an original. The talent come together to demonstrate the power of the eyes in seeing the world and making a mark. In addition to Diane Keaton, Julianne Moore, Barbara Palvin, Soo Joo Park, Debbie Harry and Hari Nef, models Dominique Babineaux, Katerina Tannenbam, Juanua Burga, up-and-coming actress Kiersey Clemons and television host Lauren Ezersky star in the campaign.

The creative highlights both the mascara’s iconic Original Black and bold, new Blue shades. Voluminous Mascaras is America’s #1 selling mascara, beloved by celebrities, makeup artists and real women alike. It is uniquely formulated to separate lashes, resist clumping and build volume up to 5X their natural thickness. The campaign premieres on television this week and will live on social, digital and in print media in the following months. Keep Reading

Avon And The Avon Foundation For Women Boost Global Commitment To Ending Domestic Violence With Their Largest Single Donation To Front-Line Services

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– Avon proudly supports International Women’s Day and its campaign for #BeBoldForChange by taking bold action against domestic violence

– The Avon Foundation for Women awards its single largest donation of nearly £2 million for female victims of gender-based violence

– Avon to release new research into domestic violence [at Somerset House, London]

LONDON, March 6, 2017 /360WiseNews/ — The Avon Foundation for Women, the world’s largest corporate-affiliated philanthropy focused on issues that matter most to women, has today pledged its largest single donation, nearly £2 million, for female victims of gender-based violence.  £1 million of these funds will be granted across four countries, Argentina, Romania, South Africa and the UK, to help front-line domestic violence services.

In addition,  a nearly £1 million grant to Vital Voices Global Partnership will support The Justice Institute on Gender-Based Violence, an innovative training program which aims to facilitate effective coordinated criminal justice responses to addressing violence against women in countries around the world. This donation forms part of Avon’s commitment to ending domestic violence and supporting survivors worldwide, and marks the launch of a new global Avon campaign focused on a range of issues of importance to women over the coming years.

Combating global domestic violence
As an official partner of International Women’s Day, Avon is committed to speaking out against domestic violence and supporting the #BeBoldForChange global initiative. In the UK Avon has joined forces with Refuge, the UK charity committed to a world where domestic violence is not tolerated. Together Avon and Refuge have carried out an in-depth study that looks at a recently recognised area of coercive control, particularly impacting women aged 16 – 21, and the findings will form the basis of a new campaign to shift the dial on this type of abuse.

Globally, Avon has been addressing the social issues that matter most to women for over 130 years.  The new UK research reflects wider insights gathered across other countries in which Avon is active. In Brazil, a recent study found that 42% of university students feared being the victim of violence in an academic environment. In Romania, new insights found that young adults struggle to find healthy relationship role models, and two thirds of teenagers said they had witnessed a physical or verbal violent episode between a couple.

[The new research will be shared with an influential audience made up of global experts and stakeholders working to combat domestic violence at an event at Somerset House in London on Monday 6 March.  The event and adjoining exhibition celebrates the collective efforts of Avon, its Representatives, partners, associates, consumers, and supporters around the world that continue to fundraise and raise critical awareness for its causes.]

Funding commitments
Since Avon was founded more than 130 years ago, the company has been breaking barriers and empowering women by offering a path to financial independence and improved health and safety.   This year’s International Women’s Day focuses on the #BeBoldForChange initiative, and as part of this, Avon Foundation for Women’s global commitment includes:

  • The Avon Foundation’s grant of £1 million for front-line services in the UK, South Africa, Romania and Argentina*. In the UK, this includes a grant of £250,000 to Refuge** to support its front-line services, which will fund the equivalent of over 4,800 nights in a refuge for a woman and her children.
  • Globally, nearly £1 million in new funding will expand The Justice Institute on Gender-Based Violence, an innovative training program within Voices Against Violence – a public-private partnership between Vital Voices Global Partnership, the U.S. Department of State, and the Avon Foundation for Women – which aims to facilitate effective, coordinated criminal justice responses to addressing violence against women in countries around the world.
  • The Justice Institute is a ground-breaking initiative which convenes judges, court officers, prosecutors, law enforcement officers, representatives of government agencies and non-governmental service providers with the aim of making the laws keep their promise. Through its multi-disciplinary training style, the Institute fosters collaboration between allied professionals and seeks to improve both victim protection efforts and criminal justice responses to violence against women around the world.
  • To date, the Avon Foundation has invested more than £2 million to launch and convene 10 Justice Institutes in eight countries including Argentina, Brazil, Colombia, India, Mexico, Nepal, Philippines and South Africa.

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Gatesman Adds To Executive Leadership And Names Susan English As SVP, Director Of Public Relations And Social Media

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Agency’s Nationally Ranked Public Relations Practice Strengthens Talent with New Addition

PITTSBURGH, Feb. 28, 2017 /360WiseNews/ — Gatesman, one of the Northeast’s premier marketing communications agencies, has expanded its executive leadership team with the hiring of Susan English as Senior Vice President, Director of PR and Social Media. English will oversee the agency’s nationally-ranked public relations and social media team across all client accounts.

“Susan is a force of positive energy, collaboration, leadership and strategy, and she’s a perfect fit for Gatesman,” said agency president, Shannon Baker. “Public relations, social media and influencer relations are some of the fastest-growing areas of our business, and I’m confident Susan will continue to build the reputation and capabilities of our team with a steadfast focus on innovative client solutions.”

Before being elevated to the role of president, Baker led Gatesman PR to be one of the leading independent public relations practices in the nation. Since 2013, the team has consistently and steadily climbed O’Dwyer’s PR Top 100 rankings, and in 2016 they landed several major account wins including global medical device manufacturer Tobii Dynavox, national c-store retailer Thorntons and leading CPG company Starkist. To close out the year, the team was recognized with more than a dozen awards from IABC, the Addy’s and PRSA for its successful and results-oriented client work. And to follow its 2015 recognition as PRSA Agency of the Year, Gatesman PR earned the title of PRSA Pittsburgh’s 2016 Team of the Year based on client results, agency growth and new business wins.

English was tapped to lead the high-performing team following a three-month long national search and brings 18 years of experience in public relations and marketing strategy to Gatesman. Throughout her career and within the industry, she has established a reputation as a creative and strategic counselor with strong leadership capabilities. She is also widely recognized for building teams that consistently deliver results-driven programs across broad marketing disciplines to achieve clients’ business goals. Her global perspective, creativity, passion and marketing savvy position her in an ideal way to be a key contributor at Gatesman as the worlds of advertising, public relations, social media and technology converge. Keep Reading

Activia Spotlights the Strength of Women With New ‘It Starts Inside’ Campaign

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Leading Probiotic Yogurt Calls on Women to Unleash their Best Potential

WHITE PLAINS, N.Y., Feb. 21, 2017 /360WiseNews/ — Activia today announces “Don’t Tell Me I Can’t,” a powerful video that is part of the brand’s national rebranding campaign: ‘It Starts Inside.’ With a fresh new look and brand vision, Activia’s new campaign is built on the insight that while women are powerful and comfortable overcoming obstacles, they might not realize that they can be their own harshest critic. Activia hopes that this film will spark a conversation and encourage women to overcome their inner hurdles – and inner critic – to achieve their full potential.

As the brand’s newest creative, “Don’t Tell Me I Can’t” features candid interviews with women who face the realization that self-doubt is often the biggest barrier that can hold them back. The spot offers a look at women’s determination when told that they can’t achieve something by others, with confident assertions that they would “laugh in their face” and “prove them wrong.” When asked if they’ve ever told themselves that they can’t do something, these same women recall moments of self-doubt, saying that they’ve had to face their inner critic to accomplish their goals.

According to research conducted by Activia, 80% of women agree that they are their own worst critic*. Activia wants to inspire women to rise above their inner critic, and for each woman to recognize that she is filled with the potential to achieve whatever she wants – no matter how big or small. Activia believes this starts inside.

“The ‘It Starts Inside’ campaign embraces a new brand purpose and vision to encourage every woman to overcome her inner hurdles and unlock the potential to be her best self,” said Carolina Cespedes, Senior Brand Director for Activia at The Dannon Company. “We’re marrying the benefits of our yogurt with a new rallying cry – It Starts Inside – to offer a product and platform to help women feel good inside and out.” Keep Reading

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