(CBS Local)– On Tuesday, ViacomCBS unveiled Paramount+ as the brand name for the company’s upcoming global streaming service that will build on a legacy of innovation and superior storytelling that distinguishes one of the most iconic brands in Hollywood. CBS All Access will be rebranded as Paramount+ in early 2021.
— ViacomCBS (@ViacomCBS) September 15, 2020
“Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling,” said Bob Bakish, President and CEO, ViacomCBS. “With Paramount+, we’re excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy.”
ViacomCBS also revealed plans for additional new original series for Paramount+:
- THE …