By: Reuters | Los Angeles |September 14, 2020 11:24:37 am
As Tenet continues into its second weekend in US theaters, there has still been a dearth of information regarding box office data. (Photo:WarnerBrosIndia/YouTube)
Since Tenet premiered, Warner Bros., the studio behind the film, has parceled out carefully selected breadcrumbs of data to reporters and rival studios. Traditionally, studios share box office information on a daily basis. That’s not the case with Tenet.
Though it started playing in US theaters on September 3, Warner Bros. waited until September 6 to officially announce opening weekend grosses. Tenet earned 20 million dollars over the long weekend, a middling result for a film of its size.
Industry observers presumed that Warner Bros. wanted initial box office receipts for Tenet to look as robust as possible — and waiting until Sunday for the full weekend figure would make earnings sound stronger than they might if the studio had dribbled …